This week, we interviewed Tony Iveson, one of Hear4U’s expert audiologist who has been a valued member of our team for the past 2 years. With 25 years of experience, Tony ensures professional and efficient care through his unique approach. He is not only knowledgeable and skilled, but also known for his relaxed and friendly demeanour that makes people feel comfortable and at ease during their appointments.
Tony’s expertise as an audiologist and compassion for everyone make him a valued asset at Hear4U, and we’re proud to have him.
Tony’s Background - Lead Audiologist
Tony began his audiology career in 1996 when he first registered as an audiologist.
Over the years, he has gained a wealth of experience, working for some of the leading hearing aid dispensers in the industry, such as Amplifon and Boots. His extensive background in the field has given him a broad understanding of the challenges people with hearing loss face and the best solutions for them. As a branch manager at Amplifon, Tony trained other hearing aid dispensers, showcasing his expertise and commitment to the profession. With such a strong background, it’s no surprise that Tony is so highly regarded within the industry.
Asking our Audiologist, "Why Audiology?"
When we asked him why he chose audiology as a career path, Tony shared with us that his passion for the field stems from his personal experience and a desire to help those with hearing issues.
Tony used to work in finance, but very soon, he realised that he wanted something more fulfilling. This was further fueled by his mother’s profound deafness in both ears which inspired him to want to help others experiencing similar difficulties. Fitting his mother’s first hearing aid was an important and meaningful moment for him as he saw the positive impact it had on her life. The device also allowed her to hear people’s voices during her final days, as the hearing system is typically the last one to go when people are dying.
This experience had a profound impact on Tony and inspired him to pursue a career as audiologist in audiology where he could help others in similar situations.
Audiologist Explains How Audiology Has Changed Over the Years?
How Hearing Technology Has Evolved
Given Tony’s extensive experience as audiologist, we were interested in getting his perspective on how audiology has changed over the years.
New Features in Modern Hearing Aids
Tony highlights the massive transformation in audiology technology over the years. In the past, audiologists and hearing care providers used a simple screw to fit and program hearing aids. Now, they have a wide range of cutting-edge technology to choose from. Modern hearing aids do more than restore hearing—they enhance abilities beyond what others experience. For example, there is a feature available which automatically translates and streams languages into the user’s hearing aid in real time.
A Memorable Client Experience
Tony fully realised the massive difference that hearing technology can make in people’s lives when he fit an ornithologist with a pair of Oticon More. The client was overjoyed to hear birdsong, which was something he’d never been able to do before. This experience powerfully reminded Tony of the life-changing impact of modern hearing aids.
Has the Stigma Around Hearing Loss Subsided?
We asked Tony if he thinks the stigma around hearing loss has subsided over the ears. On the whole, our audiologist believes that the stigma has indeed been reduced.
He expressed that this can be attributed to a number of factors, including the fact that hearing aids are now more cosmetically acceptable. With the widespread use of earbuds, having something in your ear is no longer seen as strange. Hearing aids are now more affordable, with major technological advancements making them accessible and appealing to more people.
Tony believes these developments have contributed to reducing the stigma surrounding hearing loss and have made it easier for people to seek help for their hearing difficulties.
Plans for Newark
Tony will lead Hear4U’s new clinic in Newark, as lead audiologist opening on March 1st.
When asked about his plans for the clinic, he stated that he is eager to immerse himself in the experience and help as many people within the local community as possible. He is committed to providing professional and efficient care while also maintaining a relaxed and friendly environment. Tony aims to build a strong reputation for both himself and Hear4U in the Newark community, helping to improve the lives of those with hearing difficulty.
Book Your Appointment at Our New Clinic
You can now book your earwax removal or free hearing test appointment at our clinic in Newark! If you’re unable to visit the clinic, don’t worry: we’re happy to come to you! We offer appointments within a 30-minute drive radius to provide you with expert hearing care in the comfort of your home. To book your appointment, simply click the button below.
